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Brand field sales rep in branded polo discusses shelf display with a store manager in a busy Indian modern trade store aisle

CPG/FMCG Industry · Solutions

Grid AI, by the problems you're solving

From stockouts to scheme effectiveness, distributor performance, and field productivity — Grid AI turns CPG trade data into role-scoped actions across General Trade, Modern Trade, and HoReCa.

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The CPG Trade Problem

When signal gets lost between brand and shelf

CPG trade moves fast and fragments across thousands of outlets, multiple distributor layers, and field teams covering sprawling beats. The data exists — in secondary-sales systems, distributor portals, and ERP exports — but by the time it surfaces, the window to act has closed.

Stockouts are discovered after the sale is lost. Schemes leak margin for weeks before anyone notices which ones aren't working. Distributor slippage shows up in a monthly review, not on the day of the beat.

Grid AI closes that gap: it monitors the signals continuously, surfaces what matters to the right person in their language, and drafts the next action — so teams spend time acting, not hunting.

See how Grid AI works →
Fractured stakeholder tiers Three vertical tiers — brand, distributors, and retailers — laid out as columns on a dark gradient, with dashed and severed edges between them illustrating broken signal flow. BRAND DISTRIBUTORS RETAILERS / KIRANA Brand Dist. A Dist. B Dist. C Kirana Retail Kirana Retail Kirana Disconnected tiers — signal degrades downstream

Use-cases

Where Grid AI goes to work

Six problems Grid AI is built for — each surfacing the right signal, to the right person, at the right time.

Indian field sales rep on a smartphone in a kirana store aisle, checking stock levels; half-empty shelf visible behind

Stockout prevention

A fast-moving SKU is trending toward a stockout across a cluster of outlets, but the signal is buried in distributor and secondary-sales data. Grid AI: Grid AI flags the at-risk outlets early and proposes the stock transfer or order — before the sale is lost.

Trade marketing manager at a laptop reviewing a dashboard showing coloured bar charts in Ion palette

Scheme & promo effectiveness

Multiple schemes are live across channels, and it isn't clear which are moving volume and which are quietly leaking margin. Grid AI: Grid AI surfaces which schemes are working where, and proposes adjustments before the cycle ends.

Regional sales manager and distributor in a warehouse loading dock, both looking at a tablet screen

Distributor & beat performance

Some distributors and beats are slipping, but it surfaces too late — in a monthly review rather than in time to act. Grid AI: Grid AI spots the slippage early and routes a role-scoped nudge to the right manager.

Category manager gestures at a planogram gap on a shelf in a modern trade grocery aisle

Range & assortment

The right SKUs aren't reaching the right outlets, and the gaps are hard to see across a national footprint. Grid AI: Grid AI pinpoints the assortment gaps by outlet and proposes the fix.

Field sales rep outdoors on a busy Indian market street, holding a smartphone with a conversational interface visible

Field productivity

Field teams are rich in data but short on clear next actions for the day's beat. Grid AI: Grid AI turns beat-level data into concrete next actions — delivered by voice, in their language.

Closed coordination loop Brand, Distributor, and Field nodes sit at the corners of a triangle joined by one continuous glowing closed thread, with a travelling pulse looping around to convey unbroken coordination across all three. Brand Distributor Field IN SYNC one unbroken loop

Cross-team coordination

A promo launch needs brand, distributor, and field aligned — but the handoffs happen over scattered calls and messages, so things slip. Grid AI: Grid AI keeps the launch on one thread: every stakeholder sees the same plan and their part in it.

Roles

Role-scoped, end to end

Grid AI adapts its signals, cadences, and actions to each stakeholder.

Leadership

  • The signal that matters, without hunting through reports.
  • Stockout risk, scheme leakage, and distributor slippage — surfaced proactively.
  • Full picture across GT, MT, and HoReCa channels.

Trade marketing

  • Live scheme performance and margin-leak alerts — before the cycle ends.
  • Channel-level view of which promos are moving volume and which are not.
  • Grid AI proposes adjustments; you approve.

Distributors & partners

  • The right nudge to the right partner, at the right time.
  • Beat-level slippage surfaced early — not in the monthly review.
  • Single thread for brand, distributor, and field coordination.

Field teams

  • Concrete next actions for the day’s beat, by voice, in their language.
  • No hunting through reports — the priority surfaces in the app.
  • Multilingual from the ground up.

Grid AI in trade

Numbers that matter in CPG

0use-case categories Grid AI monitors continuously
0trade channels: General Trade, Modern Trade, HoReCa
Multilingualfield-language support — vernacular by design
4stakeholder tiers connected on one platform
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Bring Grid AI to your trade data

Whether you're solving stockouts, scheme leakage, distributor slippage, or field productivity — Grid AI is ready for your trade context.

Request a demo